Film Poster Progress

I have added in the tag-line 'Fear Her', in the same position I had planned it to be. I feel it is in a good position at the top of the page, however, it is quite hard to read and therefore I may look at increasing the font size.
I have increased the size of the title block so that it is noticeably the film title. It makes more of an impact on the page, it creates a block of writing which I feel is quite strong and bold. I also increased the size of the billing-block so that people could read it, also, I wanted it to stretch across the whole of the bottom of the page because it is more conventional.
To show that there are media platforms I included a Facebook page and a Twitter page at the bottom of the poster, so that the audience can find out more information if they are interested.
Once I had added more detail into my poster, I decided that my image did fall to the back of the page. Consequently, I decided to edit the image and make the eyes stand out. I did this by going on Photoshop and editing the clarity. By doing this, it has made the image the dominant feature on the page, which is what I wanted, and I believe it has improved the image.

Film Poster Progress

I started to create my poster by firstly adding the title block. I went on Photoshop and saved the title as a jpeg so that I could transfer it over onto Adobe InDesign. This meant that I was being consistent, using the same design for the title block on each platform. I put it near the bottom of the page because this is where the title block is conventionally placed.
I also added in the billing block conventionally at the bottom of the page. I created this for our trailer, and again, I wanted to display the same billing block throughout each different advertisement.
I am happy with how I am progressing with my film poster. Now that I have added the title block and billing block, I feel I may need to increase the contrast more on the image, to make it stand out on the page. However, I will firstly add the tag-line to see how it makes a difference on the page.

Film Poster Image

 I started by taking two images of the Mother; one with normal everyday make-up and one with possessed make-up. I made a mark on the floor so I knew where to stand for each picture, so it would be easier to match them up once I had edited the images. I decided to put the Mother in a white top as she wears this in the trailer, it also represents that each image is the same character, just different personalities.
I wanted the mise-en-scene to reflect the trailer, therefore I decided to take the images in the barn; the main setting. I feel the stone walls covered in cobwebs and dirt reflect the darkness in the film, and help to create an eerie atmosphere.






Firstly, I selected the best images that I felt would match together well. On Photoshop, I then cropped out half of both images so that there was only a left and right side of the face. I had to ensure that both images had the right proportions to match up with each other, because I wanted it to look like a complete face/body.












I then started to edit both of the images on Photoshop by changing the contrast and exposure on both of the images. I wanted to make the left side look more sinister, and the right side more innocent. By doing this, it would create a complete contrast between the both images even though it is of the same face. This would cause an audience member to look twice at the image, noticing that although it is the same person, there are two sides to the character.







After editing both images, I placed the images next to each other to create a full image for my poster. I am extremely pleased with how it has turned out, it optimises what the film is about and creates an enigma, with the audience asking questions about this divide of character.

                             

Deliver Us From Evil Influences

Influences for our trailer from AlysLeMoignan

Poster Redraft

After looking at my feedback from my previous draft, I wanted to address the issues and change the design of the poster. This is my second draft:

I still wanted to show the different sides to the main character in the film, but I felt this could be more achievable if it were only two images of the Mother. The left hand side of her face is the possessed side of her character. I wanted to use the left side for this because it is normally associated with villains and bad characters. On the right hand side of the poster, the image would be of the Mother as she is normally, showing the two contrasting sides to the character. I would achieve this by taking two images of the Mother in the same location, and then edit the photos together to fit with one another. I feel this image would show the distortion of the female character effectively, which was one of my areas for improvement on my previous draft. I was inspired by the poster for Spiderman:

Although it is a superhero movie, I liked how it showed the heroic side to the character and the everyday citizen. I felt this could be achieved well in a horror movie poster, especially for a character that is possessed.








I also decided to change the tag-line as there were comments that it could be deemed to formal. Therefore, I decided to use the tag-line 'Fear Her' instead. The word 'Fear' is situated to the left of the image, showing that the audience should fear this side of the character, and the word 'Her' is situated to the right, showing that she is an innocent human being. I feel that this tag-line is short and catchy, and will be memorable for the audience.
I have still placed the billing block at the bottom of the page as it is conventional. The title of the film has stayed the same, as my group and I feel it has strong connotations with the female character and works well with the storyline.

Film Magazine Analysis

Critical Theories

I have created this place-mat to explain the key areas of three important ideas, and the people behind them. I decided to look at Todorov, Propp and Wood because of the horror genre my group have chosen. Whilst developing our trailer, we need to take note of these theories and ideas in order to make our product as professional as possible.